How we work
Understand. Position. Attract. Convert. Grow.
A continuous system, not a five-step campaign.
01
Understand
Before anyone writes anything, find out what is actually true.
- Market
- Customer
- Stakeholders
- Competition
- Sales process
- Data
- 01
Understand
Before anyone writes anything, find out what is actually true.
- Market
- Customer
- Stakeholders
- Competition
- Sales process
- Data
- 02
Position
Decide what the company is for, and what it is not for.
- Brand
- Narrative
- Value proposition
- Messaging
- Reputation
- 03
Attract
Earn attention from the people who can actually say yes.
- PR
- Content
- SEO / AEO
- Social
- Campaigns
- Video
- Events
- 04
Convert
Turn that attention into a conversation sales can win.
- CRM
- Lead nurture
- ABM
- Sales enablement
- Case studies
- Sales communications
- 05
Grow
Keep the customers you earned, and let them argue for you.
- Customer communications
- Advocacy
- Retention
- Reputation
- Expansion
- Insights
Creative and production — supporting every stage
- 01
Understand
Before anyone writes anything, find out what is actually true.
- Market
- Customer
- Stakeholders
- Competition
- Sales process
- Data
- 02
Position
Decide what the company is for, and what it is not for.
- Brand
- Narrative
- Value proposition
- Messaging
- Reputation
- 03
Attract
Earn attention from the people who can actually say yes.
- PR
- Content
- SEO / AEO
- Social
- Campaigns
- Video
- Events
- 04
Convert
Turn that attention into a conversation sales can win.
- CRM
- Lead nurture
- ABM
- Sales enablement
- Case studies
- Sales communications
- 05
Grow
Keep the customers you earned, and let them argue for you.
- Customer communications
- Advocacy
- Retention
- Reputation
- Expansion
- Insights
- Across all five
Creative and production support every stage.
The model
Built differently.
We assemble the right combination of strategy, communications, creative and technical expertise around the problem—not around a traditional agency org chart.
- Client
- BGprod strategic lead
- Strategy / Communications / Creative / Technology / Production
- Specialist network
The right team. Not the biggest team.
Common questions
- Is BGprod an agency or a consultancy?
- Deliberately both. We are strategic enough to sit in the room where the commercial decision is made, and equipped enough to deliver the film, campaign, site and sales deck that follow from it.
- How big is the team?
- A small core strategic team surrounded by a network of senior specialists assembled per assignment. The right team, not the biggest team.
- Do you work in French and English?
- Yes — and in Spanish. Québec French, Canadian English and neutral Latin American Spanish are handled by writers from the first draft, not by translation software at the end of the project.
À la carte
Don't need the whole programme?
Not every engagement starts with a strategy. Some start with a deck due Thursday. These are the productized services and bundles you can buy on their own — the same team, the same standard, bought by the line instead of by the programme.
À la carte- CopywritingFrom $1,750
- Social ContentFrom $1,750
- Video ProductionFrom $2,000
- Audio ProductionFrom $2,100
- PresentationsFrom $1,200
- Web ServicesFrom $750
- Turnkey EverythingFrom $27,850

