01
We determine who you need to reach, what they need to understand and what should happen next.
Overview
Before anyone writes a headline or books a camera, somebody has to decide what this company is for, who is supposed to care, and what a good outcome actually looks like. That decision is the highest-leverage work we do — and the one most organizations skip.
The system
12 services
Leadership, sales, product, service, and — where it matters — the people who said no. We are looking for the gap between what the company believes it sells and what the market believes it buys.
Every audience that can accelerate or block the outcome: buyers, influencers, regulators, media, employees, investors, communities. Most stalled communications programs are aimed at only one of them.
A position is a decision, which means it excludes things. We put the trade-offs in writing so the organization can argue about them once instead of forever.
One narrative, expressed differently for a CFO, a city councillor, a plant manager and a journalist — without any of the four versions contradicting the others.
What has to be true in month one for month six to work. Reputation, content, demand and sales enablement laid out on a single calendar with owners attached.
Start here